Squidgy vs Dust: customer-facing vs internal.
Dust gives your employees a fleet of internal agents wired into company knowledge. Squidgy gives your customers an agent you can sell. Both are no-code — the difference is who the agent is for, and whether it makes you money.
One sentence each.
Dust
“The operating system for AI agents” — deploy, orchestrate and govern fleets of internal agents that work alongside your team, wired into 100+ company data sources and tools.
Squidgy
A no-code agent builder for customer-facing products — agents that talk to your customers, run businesses, and earn revenue.
Features that matter for builders.
| Feature | Dust | Squidgy |
|---|---|---|
| Who the agent serves | Your employees — support triage, sales research, ops reporting, eng Q&A | Your customers — answering, qualifying, booking, selling |
| Target user | Enterprise + scale-up teams, ops and IT | Non-technical builders, vertical experts, agencies |
| Data connectors | Deep — 100+ company sources (Notion, Slack, Drive, GitHub, Salesforce, Zendesk) | Knowledge base + RAG, 50+ tool integrations, MCP and custom HTTP tools |
| Deployment surface | Where your team already works — Slack, web, connected tools | Customer-facing — website embed, marketplace, WhatsApp, Slack, Teams, installable app, MCP |
| Marketplace | No — agents are for your own organisation | Yes — list your agent, get discovered, earn per use |
| Can you sell what you build? | No — it's internal tooling | Yes — set your price; billing, payouts and taxes handled |
| Vertical pre-builts | Generic, shaped to team workflows | Pre-shaped per vertical |
| White-label | Limited | First-class (Fanatiq, YEAA, Handled) |
| Pricing model | Per seat: Free, Pro ~$30/seat/mo, Max ~$150/seat/mo (+ Enterprise), each with a monthly credit allowance | Platform fee on what your agent earns, plus metered usage — you pay as it makes money |
| Cost scales with | How many employees you give seats to | How much your agent is actually used and earns |
| Best for | Giving your whole team leverage over internal knowledge and workflows | Shipping an agent product customers pay to use |
| Ship as installable app | — | Yes — same agent skill file ships as chat widget, marketplace listing, or installable PWA on home screen |
Pick Dust if…
- Your use case is internal employees querying company knowledge
- You're an enterprise with deep tooling (Notion, Slack, Drive) to connect
- You need per-seat pricing and SSO at enterprise scale
- The agent is internal IT/ops tooling, not a customer-facing product
Pick Squidgy if…
- Your agent talks to customers, not employees
- You want a marketplace storefront for what you build
- You're a non-technical operator or vertical expert, not an enterprise IT team
- Multi-channel deployment (embed, Slack, voice) is part of the product
- You want platform-fee pricing aligned with revenue, not per-seat enterprise contracts
Honest take
Where Dust is stronger.
Dust is genuinely strong at what it does: 100+ deep company connectors, permissioned shared context, and a multiplayer model where agents sit inside the tools your team already uses rather than behind a chat box — backed by a $40M Series B in 2026. If your goal is giving employees leverage over internal knowledge and workflows, Dust is built for exactly that and Squidgy isn't competing on that ground.
Squidgy is already running entire industries.
Squidgy vs Dust, in detail.
Is Squidgy a Dust alternative?+
For customer-facing agents — yes. For internal-team knowledge agents (helping employees find answers across company tools), Dust is purpose-built for that and you should use it directly.
Customer-facing on Dust?+
Dust does support some customer-facing patterns but its DNA is internal-employee. Customer-facing flows aren't the primary design target.
Internal use on Squidgy?+
You can build internal agents on Squidgy, but the platform is optimised for customer-facing — marketplace, billing, multi-channel deployment are designed for external monetisation.
How does the pricing compare?+
Dust charges per seat — a free tier, Pro around $30/seat/month and Max around $150/seat/month (annual billing discounts it, Enterprise is custom), each including a monthly credit allowance that agent usage draws down. So your bill scales with how many employees you give seats to. Squidgy charges a platform fee on what your agent actually earns, plus metered usage, so cost scales with success rather than headcount. Squidgy's rates are indicative until launch. Check both directly — Dust's pricing changed in 2026 and may have moved again.
Isn't Dust also no-code?+
Yes — Dust says agents deploy in minutes with no coding, and that's fair. No-code isn't the real difference between us. The difference is who the agent is for: Dust's agents serve your employees and stay inside your organisation, Squidgy's face your customers and can be sold. Judge on that, not on which one is 'easier'.
Which has better company-knowledge depth?+
Dust, clearly. Its 100+ connectors across Notion, Slack, Drive, GitHub, Salesforce and Zendesk, with permissions and shared context, are built for surfacing company-wide knowledge to staff. Squidgy's knowledge base plus 50+ integrations and MCP is aimed at what a customer-facing agent needs to know, not at indexing your whole company.
Can we use both?+
Often the right answer. Dust for the internal fleet that makes your team faster, Squidgy for the agent your customers talk to and pay for. They serve different sides of the business and don't overlap much in practice.
More ways to size Squidgy up.
Other comparisons
By vertical
For coaches
An accountability partner between sessions. An intake assistant that books only fit clients. A program companion that answers in your voice. Built without code, ready in days.
For consultants
Your audits, diagnostics, frameworks — turned into AI agents that scale beyond your billable hours. Built without code. Listed in the Squidgy marketplace. Earn while you sleep.
For creators
An AI agent your audience already trusts you to build. Sell access to a tool only you could ship — built without code, with billing handled.
For influencers
Your followers don't just want your content — they want your taste applied to their problem. Bottle that as an AI agent and sell access. No code, no agency cut, no platform shaving margins.
For fitness coaches & gyms
Accountability agents that check in between sessions. Programming assistants that draft week 3. Member onboarding that runs while you coach. All built without code.
For real estate
Qualify leads while you show. Schedule tours while you negotiate. Keep past clients warm without lifting a finger. Built without code, ready in days.