An accountability partner between sessions. An intake assistant that books only fit clients. A program companion that answers in your voice. Built without code, ready in days.
An AI agent for coaches is a software teammate that automates admin and engagement work between sessions — intake, accountability check-ins, program guidance, FAQ — while you stay in control of every client touchpoint. It scales the parts of your practice that don't need you, so the parts that do can be deeper.
Checks in with clients between sessions, tracks goals, surfaces wins and slips for your weekly review.
£49/mo + £1 per check-in
Walks new clients through your intake form conversationally, books their first session.
£99/mo flat
Personalised guidance through your signature program — 8/12-week, lifetime — without daily DMs.
£199 setup + £29/client
Drafts your social posts, newsletter, program updates in your voice. You approve, it ships.
£99/mo
Talks to inbound leads, qualifies fit, books discovery calls only with the right ones.
£3 per qualified lead
Lives inside your course platform, answers questions in your voice, escalates the hard ones.
£149/mo
A fitness coach with 80 active clients launches Maya — an accountability agent that checks in with each client three times a week between sessions. Maya logs progress, surfaces concerns, and prompts the coach when a client's slipping. The coach spends 2 hours/week reviewing Maya's reports instead of 12 hours messaging individuals.
Pricing: £49/month base + £1 per check-in. 80 clients × ~30 check-ins/month ≈ £4.3K/month recurring on top of 1:1 fees, freeing up 10 hours/week.
The same coach lists Maya in the Squidgy marketplace under coaching. 12 other fitness coaches subscribe to white-labelled Maya for their own clients at £499/mo — additional £6K/month, no extra client work for the original builder.
No. You describe what you want the agent to do in plain language. Ace, our build agent, designs it, asks follow-up questions, and configures everything. You approve before it ships. Most coaches go from idea to live agent in a day or two.
ChatGPT is a generalist tool you have to brief from scratch every time. A Squidgy agent is dedicated to your coaching practice — pre-trained on your methodology, integrated with your calendar and CRM, accessible to your clients on a branded URL. It also has billing built in, so you can charge for access.
If it sounds like you, yes. Squidgy agents learn your brand voice and the way you talk to clients. Plus you stay in control — every customer-facing message can require your approval, and the agent escalates anything outside its remit.
Yes. List it in the Squidgy marketplace under coaching. Other coaches subscribe; Squidgy handles billing and pays you out. This is how solo coaches turn a methodology into recurring revenue beyond client work.
Building is free. Listing is free. Squidgy takes a small platform fee on revenue earned. Builders keep the majority of every dollar.
Most coaching tools — Calendly, Acuity, Stripe, Notion, Google Workspace, Mailchimp — have native integrations. If yours doesn't, Squidgy supports custom webhooks and APIs.