For sports & hospitality

AI agents for sports & hospitality.

Member onboarding that handles the whole queue. Fan-experience agents that bring the vibe. Ticketing assistants that don't sleep. Fanatiq.net is the Squidgy deployment built for the vertical.

An AI agent for sports & hospitality handles the high-volume, time-sensitive customer touchpoints that define the vertical — ticketing, member onboarding, hospitality bookings, fan engagement, event-day support — at the scale these businesses need. Fanatiq.net is the Squidgy platform preconfigured for this vertical.

What it could do for you

Six agents to start with.

Member onboarding agent

Walks new members through registration, payment setup, app install, first-event prep.

£15 per member

Ticketing assistant

Handles seat selection, group bookings, accessibility requests, payment.

£0.50 per ticket sold

Hospitality booking agent

Boxes, suites, tables — manages availability, dietary requirements, guest lists.

£199 per booking

Fan engagement agent

Conversational fan experience — match recap, player/team info, in-stadium services.

£0.10 per fan interaction

Event-day support

Real-time fan support — directions, gate info, lost & found, accessibility.

£499 per event day

Sponsorship outreach

Qualifies inbound sponsorship inquiries, gathers requirements, books with the commercial team.

£99 per qualified lead

Worked example

The match-day support agent.

A football club averaging 22,000 attendance per home match handles ~3,000 fan queries on match days — directions, accessibility, gate info, food and beverage. Launches a match-day support agent accessible by SMS and chat, reducing call-centre load.

Pricing: £499 per match day on Fanatiq, plus £0.10 per fan interaction. ~£800 per match day, £20K/season. Reduces in-house support staffing requirements significantly while improving fan response time from 8 minutes to under 30 seconds.

The same club deploys the fan-engagement agent as a season-long product offered to season-ticket holders. £29/season uplift = £180K additional season revenue with the agent operating in the background.

Vertical brand

Fanatiq.net

The Squidgy platform preconfigured for this vertical. Faster onboarding, agents pre-shaped to the industry. If you're ready to ship in days, start here.

FAQ

Common questions.

What's Fanatiq.net and why does it exist?+

Fanatiq is the Squidgy platform preconfigured for sports and hospitality. Same infrastructure, but pre-loaded with the agents the vertical typically needs — ticketing, member services, fan engagement, hospitality bookings. If you're in this vertical, start with Fanatiq.

Will the agent integrate with our ticketing platform?+

Major ticketing platforms (Ticketmaster, SeatGeek, Eventbrite, Tessitura) have API integration. For custom or older systems, we support webhooks and file-based sync.

What about peak load — match days, big events?+

Squidgy and Fanatiq scale on demand. Peak event-day load is exactly the use case the platform is built for; pricing reflects per-event or per-interaction charges, not concurrency limits.

Can the agent handle multiple languages for international fans/visitors?+

Yes. Configure the languages you support; the agent responds in the user's language. Common for international football clubs, F1, and global hospitality brands.

How does this work for a hospitality venue (vs a club)?+

Same platform, configured for hospitality use cases — restaurant bookings, hotel check-in/concierge, event management, member services. The Fanatiq deployment includes hospitality-specific agent templates.

What's pricing at the venue/club level?+

Custom pricing for venue-level deployments. Talk to us; volumes and use cases vary widely between a non-league club, a professional team, and a major hospitality brand.