Accountability agents that check in between sessions. Programming assistants that draft week 3. Member onboarding that runs while you coach. All built without code.
An AI agent for fitness coaches takes on the high-volume, low-leverage work that keeps you off the gym floor — DM check-ins, intake forms, program tweaks, FAQ — so you can spend time where it actually matters: with clients in person and on programming you're proud of.
Pings clients post-workout, logs RPE/feel, surfaces flags for your weekly review.
£39/mo + £0.50 per check-in
Drafts next week's sessions based on the previous week's logs — you approve, tweak, ship.
£99/mo per athlete
Talks to inbound prospects, qualifies fit (goals, schedule, budget), books trial sessions.
£3 per qualified lead
Walks new members through facility tour, app setup, first-session prep.
£199 setup + £19/member
Members upload form videos, agent gives quick technique feedback in your style.
£19/mo per member
Tracks sleep, water, steps alongside training. Surfaces trends. Your weekly review tool.
£15/mo per client
A strength coach with 60 online clients spends 14 hours/week DMing for check-ins. Launches a daily check-in agent that messages each client post-workout, logs the response, flags concerns. Coach reviews the dashboard once a day for 20 minutes.
Pricing: bundled into client packages — £20/month uplift to existing fees. 60 clients × £20 = £1.2K/month new revenue while reclaiming 12 hours/week. Coach uses freed time to take 4 more clients (£500 ARPU) = additional £2K/month.
Lists the agent in the Squidgy marketplace. 8 other strength coaches subscribe at £499/mo (white-labelled). Additional £4K/month recurring with no extra client work.
Only if you let it. Squidgy agents learn your tone — banter, slang, encouragement. Most clients can't tell the difference between an agent's check-in and your DM. The trick is giving the agent enough of your style to work from.
Configure scope. Agents on Squidgy can be limited to specific behaviours (log check-ins, flag concerns) without making programming or medical recommendations. Anything outside scope escalates to you.
Squidgy integrates with major fitness software via API. The agent reads program data, writes log data, syncs back. If your stack is custom, we support webhooks.
Yes. List your programming agent (white-labelled if you want) in the Squidgy marketplace. Other coaches subscribe; Squidgy handles billing and pays you out monthly.
Most strength/conditioning coaches have a working check-in agent live in 1–2 days. Programming assistants take longer to dial in (1–2 weeks of edits to match your voice precisely).
Yes. Squidgy keeps client status in sync with your billing system. Cancellations stop check-ins automatically; reactivations resume.