For marketing agencies

White-label AI agents your clients pay for.

Build branded AI agents on Squidgy. Resell them to clients as recurring revenue. Or skip the build and subscribe to Handled.now — the Squidgy deployment preconfigured for marketing agencies.

Marketing agencies use Squidgy to build white-label AI agents they resell to clients — content engines, ad-copy iterators, reporting bots, lead qualifiers — under their own brand. Handled.now is the Squidgy platform preconfigured specifically for marketing agencies, ready to onboard with agency-shaped defaults.

The setup

Two paths in.

Option A

Build on Squidgy

Use Squidgy's no-code builder to design custom agents tailored to your agency's methodology. Brand them, list them, resell them. Best for agencies with a unique deliverable they want to protect.

Start building →

Option B · faster

Subscribe to Handled.now

The Squidgy platform preconfigured for marketing agencies, with the agents agencies most often want already in place. Onboard in days, not weeks. Best for agencies that want to start reselling immediately.

See Handled.now →
What agencies build

Agents that pay for themselves first month.

  • Content engines that draft posts in each client's brand voice
  • Ad-copy iterators that produce variant tests overnight
  • Reporting agents that turn analytics into client-ready summaries weekly
  • Lead qualifiers that talk to inbound leads before a human picks up
  • Brief intake agents that turn a discovery call into a structured brief
  • Onboarding agents that walk new clients through your process
FAQ

Agencies ask.

How can a marketing agency use Squidgy?+

Two ways. (1) Build agents you resell to clients under your own brand — content engines, ad-copy generators, lead qualifiers, reporting agents. Squidgy handles infrastructure and billing; you keep the client relationship. (2) Subscribe to Handled.now, the Squidgy white-label deployment built specifically for marketing agencies, which comes pre-configured with the agents agencies need most.

What's Handled.now and why does it exist?+

Handled.now is a white-label deployment of Squidgy preconfigured for marketing agencies. The same Squidgy platform, but branded for the marketing-agency vertical and pre-loaded with the agents agencies are most likely to want — content production, client reporting, ad creative iteration, lead intake. It's faster to onboard than building from scratch on Squidgy.

Can I rebrand the agents I sell to clients?+

Yes. White-label is a first-class feature on Squidgy. Clients see your agency's branding, not Squidgy. You set the price they pay; Squidgy handles billing in the background and pays you out.

What recurring revenue is realistic?+

Agencies on Squidgy and Handled.now typically charge clients £500–£2,000/month per agent depending on scope. With 8–15 active clients per agency, that's £4K–£30K/month recurring on top of existing retainer work. The agent itself freezes the agency's time investment after launch.

Do I need a developer on staff?+

No. Squidgy and Handled.now are built for non-technical operators. You describe what you want, the platform builds it, you approve.

How does this compare to building agents on Stammer AI or BizSage?+

Stammer and BizSage are agency-focused white-label chatbot platforms — strong at single-purpose chat agents. Squidgy and Handled.now go further: full agent capability (not just chat), conversational build flow, marketplace listings, broader integration set. If you only need chatbots, Stammer is fine. If you need full agents, pick Squidgy/Handled.

Resell agents.
Keep the client.