Answer Engine Optimisation

Get surfaced by Microsoft Copilot.

Copilot answers across Windows, Edge, and Bing, citing the web as it goes. Becoming one of its cited sources is the same readable, structured, answer-first work.

Copilot is built on Bing's index

Microsoft Copilot draws heavily on Bing's web index and cites sources in its answers. That means classic crawlability and indexability still matter, plus the answer-first structure and schema that make your content easy to lift into a response.

What to fix

Make sure Bingbot can crawl you, your content answers questions directly, and your structured data is in place. The AI-Readiness Audit scores all of it and generates what's missing.

How it works

  1. 1

    Audit

    Score your site on the indexability and answerability signals Copilot relies on.

  2. 2

    Fix

    Generate schema and answer-first content, and clear crawl barriers.

  3. 3

    Monitor

    Track readiness as Copilot and Bing evolve.

What your agent does with Microsoft Copilot

Earn the citation

Structure content so Copilot quotes and links your page.

Stay indexable

Keep Bing's crawler unblocked and your content server-rendered.

Answer the query directly

Lead with the answer so Copilot can lift it cleanly.

Frequently asked

Does Bing SEO still matter for Copilot?+

Yes. Copilot leans on Bing's index, so being crawlable and indexable in Bing is foundational, with answer-first structure and schema on top.

How do I know where I stand today?+

Run the free AI-Readiness Audit. It scores your site across the signals these engines use — structured data, answerability, crawlability, and more — and gives you the top fixes ranked by impact.

See if Copilot can cite you

Run the free AI-Readiness Audit and get the fixes that make your site Copilot-ready.

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