Answer Engine Optimisation

Make your site readable to Claude.

When Claude researches a topic or browses on a user's behalf, it favours sources it can read and trust. Here's how to make your business one of them.

Claude reads, then cites

Claude's browsing and research tools fetch pages, extract meaning, and cite what's useful. Sites that render cleanly without JavaScript, state facts plainly, and carry structured data are far easier for it to use and trust than a single-page app that renders nothing to a crawler.

The signals that make you trustworthy to read

A clean content surface, an llms.txt that points to your canonical pages, Organization and FAQ schema, and a robots policy that allows ClaudeBot. These are the same fundamentals that help every answer engine, and they're all fixable.

How it works

  1. 1

    Audit

    Score your site on the signals Claude's browsing relies on.

  2. 2

    Fix

    Generate llms.txt, structured data, and answer-first content.

  3. 3

    Monitor

    Re-scan over time as the standards evolve.

What your agent does with Claude

Be a trusted source

Structure your site so Claude can read it cleanly and cite it confidently.

Feed an llms.txt

Point Claude at your best, canonical content with a purpose-built llms.txt.

Remove render barriers

Serve content in HTML so it's readable without running scripts.

Frequently asked

Does an llms.txt actually help?+

It gives AI crawlers a curated map of what to read and where your canonical content lives. It's a low-effort, high-signal fix, and the AI-Readiness Agent can generate one for your site.

Why does JavaScript rendering matter?+

Many crawlers don't run JavaScript. If your primary content only appears after scripts execute, those crawlers see an empty page. Server-rendered HTML fixes this.

How do I know where I stand today?+

Run the free AI-Readiness Audit. It scores your site across the signals these engines use — structured data, answerability, crawlability, and more — and gives you the top fixes ranked by impact.

See if Claude can read your site

Run the free AI-Readiness Audit and get the fixes that make your site Claude-ready.

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