When someone asks ChatGPT for a recommendation in your space, will it mention you? Answer Engine Optimisation is how you make sure it can find, understand, and cite your site.
More buyers ask ChatGPT before they ask Google. But ChatGPT only cites sources it can fetch and parse cleanly. If your content is locked behind JavaScript, has no structured data, and answers nothing in plain question-and-answer form, you're invisible at the exact moment a buyer is deciding.
Server-rendered HTML it can read without running scripts. Clear, structured answers to real questions. Schema markup that tells it what your business is. An llms.txt that points it at your best pages. A clean robots policy that allows its crawler. These are concrete, fixable signals, not a mystery.
Score your site on the signals ChatGPT's browsing and search rely on.
Generate the missing pieces: llms.txt, JSON-LD, FAQ schema, answer-first content.
Re-scan over time and watch your readiness climb as the standards shift.
Structure your site so ChatGPT can confidently name you when asked for a provider in your niche.
Publish answer-first content so the engine pulls your explanation, not a competitor's.
Remove the JavaScript and robots barriers that make your pages unreadable to AI.
Not for the cited, organic answers. You earn those by making your site readable, structured, and answer-first. That's what Answer Engine Optimisation does, and what the AI-Readiness Audit measures and fixes.
Clean structured data (Organization, FAQ, Product schema) helps any answer engine understand what your business is and answer about it accurately. It's one of the highest-leverage fixes.
Run the free AI-Readiness Audit. It scores your site across the signals these engines use — structured data, answerability, crawlability, and more — and gives you the top fixes ranked by impact.
Run the free AI-Readiness Audit and get the exact fixes that make your site ChatGPT-ready.